Why is it expensive to develop a website?

A common question from many people interested in developing a website with us is, why is it so expensive, which is a totally valid question if you are about to invest a considerable amount in your business. However, we want to explain what you would be paying and why we believe it is an investment and not an expense to hire an agency that knows what it is doing.

Our web development services are designed and focused on converting users into customers and building a sustainable, scalable and long-lasting online presence. To make this happen, we develop a strategy that combines user experience design, functionality and scalability; all linked to search engine optimisation.

We can build websites for any sector, broadening our vision and understanding that every business has specific needs. On the technical side, we make sure your site is fast, secure and scalable to improve your chances of being found easily. We create websites that are easy to navigate and accessible to users.

We understand that investing in good web development is still undervalued and you may be surprised at how much a good site can cost, but one thing is for sure: if you invest in the right company you can generate much more than you expected.

Bad vs. Good Sites

Your website represents your company, so it is important to get it right. Many companies want to cut corners for their sites, thinking that a cheaper option is just as good when in reality, a large proportion of cheap sites often lead to failure, which could be avoided if they had chosen a better web developer.

If you're looking to see real results and avoid frustration and even expense for cheap sites that don't work and will only make you invest in another site, you need to work with the best web designers.

Assess your needs before deciding on an agency: that they are site experts and that their team includes web designers, programmers and a team of onsite SEO experts, that they integrate all the elements that make a good site, that it is responsive, fast and helps you achieve your business goals.

We do charge more than most agencies, we know that. But from experience, our process works and will help you get the results you're looking for, generating a return on investment with a product that is not only functional but also aesthetically pleasing and you'll want to show it off to everyone.

A big part of what we do is getting to know you and learning about your goals, refining them as we go along. We listen to your story and ask questions about what you really want and how we can help you achieve it.

Web development is not a "one size fits all" product. We know you have a special vision for your company and we also know that design requires collaboration and communication: things don't get done if we don't talk about them first! Many companies, in order to charge less and mass-produce, skip this important step, failing to do proper research for your business and producing low quality sites.

We will advise you along the way

We want to build a website that converts visitors into customers and keeps them coming back. We won't just "build" your site overnight and forget about it. We will be in constant communication throughout the process, providing the necessary follow up and advice on what is best for your business.

At istratega we have perfected our design process, taking into account every step necessary to develop a great site. You can see our workflow here.

Every website we build is tailor-made

In general, I believe that our competitors are providing a false economy and poor service when they use templates to build sites. While the prices of templates are tempting, they have limited functionality and control over their design is often non-existent. By hiring a professional web designer, you will get a fully bespoke design, built just for your business.

Your new site will do the selling for you

In the end, if you're going to spend money on your website, why not spend it wisely?
We want you to be proud of the end product and make sure your investment gets the best possible return. To do this, we will make a conversion-focused website, with clear and well-placed calls to action. There's no point designing a beautiful website if it doesn't actually convert.

We build your site with search engines in mind

If you want to be found online, it's important to work with a web design agency that understands the complexities of search engine optimisation(SEO). We ensure that all our clients have the best chance of being found on Google and other search engines.

We show you the process

We know that investing in a new website can be a big decision and you want to find a company you trust. Our work process includes meetings from start to finish, showing you the progress of each stage of the project to stay on the same page at all times.


We offer the best value for money. It takes time and effort to build the foundations for your website to work and make a big impact and when it does, you will know that we have done our job well and that it has been worth the investment.

Read also: Why does cheap website development not work?

It's not what you save , it's what you lose!

See our latest success stories here.

Related articles