WordPress is one of the most popular content management systems (CMS) in use today.
It started in 2003 as a blogging tool, but has evolved to become one of the most widely used platforms because of the ease of use it provides; you don't have to be an expert in web development to use it. WordPress currently hosts around 40% of the sites built worldwide.
It is used to create personal blogs, manage small businesses and even run sites for multinational corporations.
Hereare some of the advantages of developing websites with WordPress.
1. Self-administered
It is an easy to use platform as it is very intuitive for users, allowing you to edit your site, update its content, photos, create texts in a blog, etc.
If the site was well designed by a web design and development agency it is easy for the user to manage their site and thus not necessarily depend on someone to make adjustments and updates.
With WordPress you have control of your site or, if there are several people in the team, you can set up multiple users and assign levels of access.
2. It is scalable
WordPress allows the site to grow sustainably, i.e. you can increase the volume of your database and integrate plugins, for example, perhaps at the time of making the site you did not need a shopping cart or a reservation system or appointments, but later it is something that if you require and it is easy to integrate.
3. Plugins - modules
Within the system itself, you can stay with a basic version, however, to make a more sophisticated site it is best to add plugins or add-ons, of which there are a great variety and which are very useful to run a fully functional and operational website.
Some of these add-ons can be: shopping cart, galleries, contact form, Google Analytics, search engine optimisation (SEO) and hundreds of other options. Plugins can be activated or uninstalled according to the needs and evolution of the site itself.
4. Organic ranking
One of the great advantages of using WordPress is that it is designed with search engines in mind - SEO - which allows for traffic to the site and for this reason, Google takes WordPress sites very seriously.
WordPress sites tend to rank highly for keywords, largely because they are constantly updated and because of the tools and plugins it offers to optimise content.
In addition, each page, post and image can have its own keywords, tags, description and title to achieve very specific search engine optimisation.
5. It is responsive - adapts to mobile devices
Sites should look good on any device, such as smartphones and tablets, as this is another criterion Google uses to rank sites. In addition, mobile devices have now become the central axis of the communication strategy. With the multiple use of mobile devices, it is essential to offer a functional site for each type of user, wherever they decide to browse from.
6. A large community of support
It is supported by a community of WordPress lovers around the world who are responsible for making changes to the source files and keeping it up to date and secure. There are worldwide events where you can connect with other users and hear from people with a lot of experience. That means that, if you ever have questions about any aspect of the CMS, there will be plenty of people to give you answers.
7. Security
WordPress is constantly generating security updates and patches, as no website is 100% secure. New security threats emerge so it is important to use a platform that takes this seriously.
Of course there are many ways to keep a site secure, such as keeping passwords safe or implementing two-factor authentication, but any extra effort could be wasted if you don't use a platform that is secure from the outset.
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