Are you looking for cheap website development?
It is important for you to know that making a low cost site is counterproductive, and in the long run, more expensive.
Let's look at some of the reasons why a company usually looks for a cheap website development:
) You have little budget.
This is the most common reason why a person / company seeks a cheap development for your web project. So they look for cheap developers without considering the poor quality of the development and the negative effects this may have.
2.) The client has a small business and does not consider their website important.
Many small businesses do not consider it important to have a website to get more revenue. The reality, however, is that a well designed and implemented website, for a small business, can be the best sales channel; much more than they think.
3.) The customer sells through social media.
Many small businesses base their presence and sales through social media, especially Facebook, Google Ads and Instagram and think that investing in a website is not necessary or rather too expensive. The truth is, although a presence on all social media is very important, without the foundation or base of a professional business page, a lot of effort, time and money is wasted.
4.) The client thinks he found a perfect and inexpensive person or agency to have a presence on the Internet.
Many web developers promise to design a good quality site at a very low cost, however, very few deliver what they promise.
We understand that having a website for little money is tempting, but before you make such an important business decision to have the best possible online presence we recommend you read on:
How is it that some web agencies can offer such cheap web development?
Think about it for a moment:
Web development is a very competitive industry. Even some design agencies have to compete every day to get new clients and therefore offer their best service at the best possible price.
So why do some agencies or web developers work for such a low price?
) Many do an "outsourcing" paying someone else to do those projects that do not suit them economically speaking.
This is not necessarily bad, there are good developers around the world, however, in most cases the project is passed to developers of low professional quality and therefore very cheap. Would you risk to be one of those cases?
) They don't care about the internal quality of the website.
There is a lot of very important work inside a website, even if the client does not see it from the outside. Developers of low profile and quality ignore this fact and do not emphasize all the requirements. Consequently the site is not well developed.
3.) They use low-cost prefabricated templates.
Most of the cheap websites are built on a "template" that the developer buys already made and only adapts it graphically.
The developer works on this "template" with some graphic elements and sells it to his clients as a complete website. Consequently, even though some templates are well done, the websites look unprofessional and unoriginal, and they do not guarantee the quality needed to be successful on the web.
4.) They don't care about SEO - search engine optimization (Google).
One of the most important factors for a website to be indexed by Google, Bing, etc, is search engine optimization. This includes keywords, page titles and copy, as well as site speed and hundreds of other factors. It is one of the most important tasks for a website to be successful.
5.) The site and its structure are not scalable.
A successful website is not a one-time investment.
Over time, your business, your competition and the markets change and the website requires adjustments, improvements and changes...
Cheap websites do not offer the options you need to be able to adapt them in the near future and therefore become obsolete over time.
6.) The agency offers little or no post-sales support.
After the website has been delivered to the client, there will still be situations where adjustments will need to be made and close communication with the support team is required.
The vast majority of low-cost developers do not offer this service, they don't really care about this stage. They charge cheaply and the work is finished so medium and long term support is not even considered.
Some problems you may face when choosing to pay little for your web project:
1.) A poor development will make you lose customers.
A website is much more than what is perceived at first sight. If your site has neither an adequate nor a functional interface, you will lose potential clients and you will not achieve your desired goals.
2.) Low-cost websites lack adequate functionality and do not offer sufficient speed.
These sites are not optimized; often they do not have an adequate source code structure. When new functionality needs to be added in the future, it can be very difficult to meet the requirements. In the medium and long run it will cost much more money for not having done it right from the beginning.
3.) The site doesn't stand out from the crowd.
Sites based on the prefabricated "templates" we already mentioned make them look the same as the thousands of other sites already on the web. A generic site makes everything look very simple, without distinction or identity. This makes it hard to stand out from the competition. Your site needs to be unique, with an authentic and original image.
4.) The site will hardly be indexed by Google or other search engines on the Internet.
For lack of attention to search engine optimization, the site does not generate organic traffic.
The only alternative is to spend a lot of money on Google Ads, Facebook, Instagram, etc., and this ultimately costs much more than making a well done site from scratch, paying the right amount.
5.) The site lacks security.
Cheap website designers do not pay attention to the security of the website and this makes it very vulnerable to hacking. When this happens, you risk losing your entire investment.
6.) Unresolved issues with after sales support.
Having sold the development at low cost, the web designer no longer worries about issues that may arise once the site is launched. So to speak, they leave you on your own.
A cheap website is always much more expensive in the short or medium term.
It seems to be contradictory, but it's true.
Maintaining a cheap, low quality site involves many more problems than one could imagine.
Surely you've seen misconfigured sites, such as: misaligned elements on mobile phones, lack of guidance to navigate, slow loading and navigation in general, etc..
Unprofessional developers insist their clients to host their website on their own server, offering free email accounts on unreliable, slow and unsecured servers. This is inconvenient because as a customer you lose control over your website and your emails. We instead suggest a suitable hosting provider; we do take care of the setup and maintenance, but you have full control.
Adjusting errors of such magnitude will eventually cost you a lot more money and the lack of support will make you lose credibility in your web project.
Spending on social media, Google Ads, Facebook, Instagram, etc. will cost you a lot more money than developing a professional website from scratch, one that actually generates traffic organically and for free.
Eventually your site will require help from a professional agency, which will recommend a complete redesign, almost always from scratch.
Summary: this whole process of creating a professional website developed by professionals will ultimately work out cheaper than working with people who charge less but don't have the necessary knowledge.
What should you do?
An agency of professional developers, who understand your needs, will be able to tell you from the beginning what kind of website you require and will accompany you from start to finish, until the project is already producing results.
A professional and ethical agency will not charge you for features you don't require, but neither will they offer you the lowest price on the market.
Tips for finding the right web development agency for your project.
1.) Avoid agencies / programmers that offer you packages.
2.) Review their portfolio and see if they do the type of work your company requires.
3.) Make sure the agency has general business experience, understands your project and what you want to achieve.
4.) Put yourself in the hands of an agency that puts a lot of emphasis on SEO - search engine optimization (Google, etc.) so that your site is indexed as quickly as possible and your potential customers can find it easily.
5.) Look for companies that offer excellent support. Remember that it is necessary to continue counting on the support of the developer once the site is ready.
Summary:
If you were thinking about hiring a cheap website; it's time to think again.
The wisest thing to do is to hire someone who understands your business, provides excellent support and who you can count on in the future.
An agency that sells you cheap from the start will ultimately cost you more in the future; think also of the missed opportunities and lack of results during all that time.
The money you spend on development on your website is an investment.
You can secure your investment and multiply it by choosing an agency that is responsible and knows what it is doing.
